LoveIt/layouts/partials/seo.html

{{- /* Home SEO */ -}}
{{- if .IsHome -}}
    <script type="application/ld+json">
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "{{ .Site.BaseURL }}",
        {{- with .Site.Author.name -}}
            "author": {
                "@type": "Person",
                "name": "{{ . }}"
            },
        {{- end -}}
        {{- with .Site.Params.description -}}
            "description": "{{ . }}",
        {{- end -}}
        {{- with .Site.Params.image -}}
            "image": "{{ .url | absURL }}",
        {{- end -}}
        {{- with .Site.Params.logo -}}
            "thumbnailUrl": "{{ .url | absURL }}",
        {{- end -}}
        {{- with .Site.Copyright -}}
            "license": "{{ . }}",
        {{- end -}}
        "name": "{{ .Site.Title }}"
    }
    </script>

{{- /* Page SEO */ -}}
{{- else if .IsPage -}}
    <script type="application/ld+json">
    {
        "@context": "http://schema.org",
        "@type": "BlogPosting",
        "headline": "{{ .Title }}",
        "mainEntityOfPage": {
            "@type": "WebPage",
            "@id": "{{ .Permalink }}"
        },
        {{- if ge (.Param "lua.image.width") 696 -}}
            "image": {
                "@type": "ImageObject",
                "url": "{{ .Param "lua.image.url" | absURL }}",
                "width": {{ .Param "lua.image.width" }},
                "height": {{ .Param "lua.image.height" }}
            },
        {{- else if ge .Site.Params.image.width 696 -}}
            "image": {
                "@type": "ImageObject",
                "url": "{{ .Site.Params.image.url | absURL }}",
                "width": {{ .Site.Params.image.width }},
                "height": {{ .Site.Params.image.height }}
            },
        {{- end -}}
        "genre": "{{ .Type }}",
        {{- with .Params.tags -}}
            "keywords": "{{ delimit . ", " }}",
        {{- end -}}
        "wordcount": {{ .WordCount }},
        "url": "{{ .Permalink }}",
        {{- if not .PublishDate.IsZero -}}
            "datePublished": "{{ .PublishDate.Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
        {{- else if not .Date.IsZero -}}
            "datePublished": "{{ .Date.Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
        {{- end -}}
        {{- with .Lastmod -}}
            "dateModified": "{{ .Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
        {{- end -}}
        {{- with .Site.Copyright -}}
            "license": "{{ . }}",
        {{- end -}}
        {{- with .Site.Params.publisher -}}
            "publisher": {
                "@type": "Organization",
                "name": "{{ .name }}",
                "logo": {
                "@type": "ImageObject",
                "url": "{{ .logo.url | absURL }}",
                "width": {{ .logo.width }},
                "height": {{ .logo.height }}
                }
            },
        {{- end -}}
        {{- with .Site.Author.Name -}}
            "author": {
                "@type": "Person",
                "name": "{{ . }}"
            },
        {{- end -}}
        "description": "{{ .Description }}"
    }
    </script>
{{- end -}}