LoveIt/layouts/partials/seo_schema.html

{{ if .IsHome }}
    <script type="application/ld+json">
    {
    "@context": "http://schema.org",
    "@type": "WebSite",
    "url": "{{ .Site.BaseURL }}",
    {{ if .Site.Author.name }}
        "author": {
            "@type": "Person",
            "name": "{{ .Site.Author.name }}"
        },
    {{ end }}
    {{ if .Site.Params.description }}
        "description": "{{ .Site.Params.description }}",
    {{ end }}
    {{ with .Site.Params.image }}
        "image": "{{ .url | absURL }}",
    {{ end }}
    {{ with .Site.Params.logo }}
        "thumbnailUrl": "{{ .url | absURL }}",
    {{ end }}
    {{ with .Site.Copyright }}
        "license": "{{ . }}",
    {{ end }}
    "name": "{{ .Site.Title }}"
    }
    </script>

{{ else if .IsPage }}
    <script type="application/ld+json">
    {
    "@context": "http://schema.org",
    "@type": "BlogPosting",
    "headline": "{{ .Title }}",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "{{ .Permalink }}"
    },
    {{ if ge (.Param "lua.image.width") 696 }}
        "image": {
            "@type": "ImageObject",
            "url": "{{ .Param "lua.image.url" | absURL }}",
            "width": {{ .Param "lua.image.width" }},
            "height": {{ .Param "lua.image.height" }}
        },
    {{ else if ge .Site.Params.image.width 696 }}
        "image": {
            "@type": "ImageObject",
            "url": "{{ .Site.Params.image.url | absURL }}",
            "width": {{ .Site.Params.image.width }},
            "height": {{ .Site.Params.image.height }}
        },
    {{ end }}
    "genre": "{{ .Type }}",
    {{ with .Params.tags }}
        "keywords": "{{ delimit . ", " }}",
    {{ end }}
    "wordcount": {{ .WordCount }},
    "url": "{{ .Permalink }}",
    {{ if not .PublishDate.IsZero }}
        "datePublished": "{{ .PublishDate.Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
    {{ else if not .Date.IsZero }}
        "datePublished": "{{ .Date.Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
    {{ end }}
    {{ with .Lastmod }}
        "dateModified": "{{ .Format "2006-01-02T15:04:05-07:00" | safeHTML }}",
    {{ end }}
    {{ with .Site.Copyright }}
        "license": "{{ . }}",
    {{ end }}
    {{ with .Site.Params.publisher }}
        "publisher": {
            "@type": "Organization",
            "name": "{{ .name }}",
            "logo": {
            "@type": "ImageObject",
            "url": "{{ .logo.url | absURL }}",
            "width": {{ .logo.width }},
            "height": {{ .logo.height }}
            }
        },
    {{ end }}
    {{ if .Params.author }}
        "author": {
            "@type": "Person",
            "name": "{{ .Params.author }}"
        },
    {{ else if .Site.Author.name }}
        "author": {
            "@type": "Person",
            "name": "{{ .Site.Author.name }}"
        },
    {{ end }}
    "description": "{{ .Description }}"
    }
    </script>
{{ end }}