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data/web/promote.telegram.org/guidelines.html
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<div id="dev_page_content"><p>These Ad Policies and Guidelines apply to all ads displayed on the Telegram Ad Platform and describe what ad content is allowed on Telegram.</p>
<p>Advertisers are responsible for their ads and for complying with these <strong>Ad Policies and Guidelines</strong>, the <a href="https://promote.telegram.org/tos">Telegram Ad Platform Terms of Service</a>, the <a href="https://telegram.org/tos">Telegram Terms of Service</a> and <a href="https://telegram.org/privacy">Privacy Policy</a>.</p>
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<p><a href="#1-ad-format">1. Ad format</a><br><a href="#2-editorial-requirements">2. Editorial requirements</a><br><a href="#3-link-format">3. Link format</a><br><a href="#4-destination">4. Destination</a><br><a href="#5-prohibited-content">5. Prohibited content</a><br> <a href="#5-1-graphic-shocking-or-sexual-content">5.1. Graphic, shocking, or sexual content</a><br> <a href="#5-2-hate-violence-harassment">5.2. Hate, violence, harassment</a><br> <a href="#5-3-third-party-rights">5.3. Third party rights</a><br> <a href="#5-4-deceptive-misleading-or-predatory-advertising">5.4. Deceptive, misleading, or predatory advertising</a><br> <a href="#5-5-election-or-political-ads">5.5. Election or political ads</a><br> <a href="#5-6-gambling">5.6. Gambling</a><br> <a href="#5-7-deceptive-or-harmful-financial-products-or-services">5.7. Deceptive or harmful financial products or services</a><br> <a href="#5-8-medical-services-medications-supplements">5.8. Medical services, medications, supplements</a><br> <a href="#5-9-drugs-alcohol-tobacco-fast-food">5.9. Drugs, alcohol, tobacco, fast food</a><br> <a href="#5-10-weapons-firearms-explosives-ammunition">5.10. Weapons, firearms, explosives, ammunition</a><br> <a href="#5-11-spam-software-malware-hacking">5.11. Spam software, malware, hacking</a><br> <a href="#5-12-products-of-questionable-legality">5.12. Products of questionable legality</a></p>
<p><a href="#1-ad-format">1. Ad format</a><br><a href="#2-editorial-requirements">2. Editorial requirements</a><br><a href="#3-link-format">3. Link format</a><br><a href="#4-destination">4. Destination</a><br><a href="#5-prohibited-content">5. Prohibited content</a><br> <a href="#5-1-graphic-shocking-or-sexual-content">5.1. Graphic, shocking, or sexual content</a><br> <a href="#5-2-hate-violence-harassment">5.2. Hate, violence, harassment</a><br> <a href="#5-3-third-party-rights">5.3. Third party rights</a><br> <a href="#5-4-deceptive-misleading-or-predatory-advertising">5.4. Deceptive, misleading, or predatory advertising</a><br> <a href="#5-5-election-or-political-ads">5.5. Election or political ads</a><br> <a href="#5-6-gambling">5.6. Gambling</a><br> <a href="#5-7-deceptive-or-harmful-financial-products-or-services">5.7. Deceptive or harmful financial products or services</a><br> <a href="#5-8-uncertified-medical-services-medications-supplements">5.8. Uncertified medical services, medications, supplements</a><br> <a href="#5-9-drugs-alcohol-tobacco-fast-food">5.9. Drugs, alcohol, tobacco, fast food</a><br> <a href="#5-10-weapons-firearms-explosives-ammunition">5.10. Weapons, firearms, explosives, ammunition</a><br> <a href="#5-11-spam-software-malware-hacking">5.11. Spam software, malware, hacking</a><br> <a href="#5-12-products-of-questionable-legality">5.12. Products of questionable legality</a></p>
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<h3><a class="anchor" name="1-ad-format" href="#1-ad-format"><i class="anchor-icon"></i></a>1. Ad format</h3>
<p>Ads can only promote products inside Telegram, such as <strong>channels or bots</strong>. Each ad consists of an ad text and a button that opens a link to the advertised product. The maximum length of the ad text is <strong>160 characters</strong> including spaces.</p>