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<li>Using any external links, <em>such as URL shorteners or links to any other websites, even if users are ultimately redirected to the channel or bot</em></li>
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</ul>
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<h3><a class="anchor" name="4-destination" href="#4-destination"><i class="anchor-icon"></i></a>4. Destination</h3>
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<p>The destination channel or bot on Telegram must be technically and visually complete and functional, and its content should be consistent with the ad. Destination channels must be public. Particularly, the following is not allowed:</p>
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<p>The destination channel or bot on Telegram must be technically and visually complete and functional, and its content should be consistent with the ad. Destination channels must be public. Destination bots must be <em>beneficial to the user</em> and are expected to provide a user experience and interfaces that are consisent with the capabailities of the <a href="https://core.telegram.org/bots/features">Bot Platform</a>. Particularly, the following is not allowed:</p>
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<ul>
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<li>Destinations solely designed for displaying ads</li>
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<li>Unrelated destinations, <em>such as when the destination link doesn’t correspond with the ad text</em></li>
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<li>Invalid or unsupported destinations, <em>such as external links, etc.</em></li>
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<li>Mostly noninteractive bots designed to collect data (e.g., phone number, email) or redirect elsewhere</li>
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</ul>
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<h3><a class="anchor" name="5-prohibited-content" href="#5-prohibited-content"><i class="anchor-icon"></i></a>5. Prohibited content</h3>
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<p>These Ad Policies and Guidelines prohibit some types of content to ensure a safe and pleasant experience for Telegram users. The following requirements apply to ads on the Telegram Ad Platform and to the products they promote, whether implied or explicit. <strong>All examples given are non-exhaustive.</strong></p>
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