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<div id="dev_page_content"><p>These Ad Policies and Guidelines apply to all ads displayed on the Telegram Ad Platform and describe what ad content is allowed on Telegram.</p>
<p>Advertisers are responsible for their ads and for complying with these <strong>Ad Policies and Guidelines</strong>, the <a href="https://promote.telegram.org/tos">Telegram Ad Platform Terms of Service</a>, the <a href="https://telegram.org/tos">Telegram Terms of Service</a> and <a href="https://telegram.org/privacy">Privacy Policy</a>.</p>
<hr>
<p><a href="#1-ad-format">1. Ad format</a><br><a href="#2-editorial-requirements">2. Editorial requirements</a><br><a href="#3-link-format">3. Link format</a><br><a href="#4-destination">4. Destination</a><br><a href="#5-prohibited-content">5. Prohibited content</a><br> <a href="#5-1-graphic-shocking-or-sexual-content">5.1. Graphic, shocking, or sexual content</a><br> <a href="#5-2-hate-violence-harassment">5.2. Hate, violence, harassment</a><br> <a href="#5-3-third-party-rights">5.3. Third party rights</a><br> <a href="#5-4-deceptive-misleading-or-predatory-advertising">5.4. Deceptive, misleading, or predatory advertising</a><br> <a href="#5-5-election-or-political-ads">5.5. Election or political ads</a><br> <a href="#5-6-gambling">5.6. Gambling</a><br> <a href="#5-7-deceptive-or-harmful-financial-products-or-services">5.7. Deceptive or harmful financial products or services</a><br> <a href="#5-8-uncertified-medical-services-medications-supplements">5.8. Uncertified medical services, medications, supplements</a><br> <a href="#5-9-drugs-alcohol-tobacco-fast-food">5.9. Drugs, alcohol, tobacco, fast food</a><br> <a href="#5-10-weapons-firearms-explosives-ammunition">5.10. Weapons, firearms, explosives, ammunition</a><br> <a href="#5-11-spam-software-malware-hacking">5.11. Spam software, malware, hacking</a><br> <a href="#5-12-products-of-questionable-legality">5.12. Products of questionable legality</a></p>
<p><a href="#1-ad-format">1. Ad format</a><br><a href="#2-editorial-requirements">2. Editorial requirements</a><br><a href="#3-link-format">3. Link format</a><br><a href="#4-destination">4. Destination</a><br><a href="#5-prohibited-content">5. Prohibited content</a><br> <a href="#5-1-graphic-shocking-or-sexual-content">5.1. Graphic, shocking, or sexual content</a><br> <a href="#5-2-hate-violence-harassment">5.2. Hate, violence, harassment</a><br> <a href="#5-3-third-party-rights">5.3. Third party rights</a><br> <a href="#5-4-deceptive-misleading-or-predatory-advertising">5.4. Deceptive, misleading, or predatory advertising</a><br> <a href="#5-5-elections-political-ads-religion">5.5. Elections, political ads, religion</a><br> <a href="#5-6-gambling">5.6. Gambling</a><br> <a href="#5-7-deceptive-or-harmful-financial-products-or-services">5.7. Deceptive or harmful financial products or services</a><br> <a href="#5-8-uncertified-medical-services-medications-supplements">5.8. Uncertified medical services, medications, supplements</a><br> <a href="#5-9-drugs-alcohol-tobacco-fast-food">5.9. Drugs, alcohol, tobacco, fast food</a><br> <a href="#5-10-weapons-firearms-explosives-ammunition">5.10. Weapons, firearms, explosives, ammunition</a><br> <a href="#5-11-spam-software-malware-hacking">5.11. Spam software, malware, hacking</a><br> <a href="#5-12-products-of-questionable-legality">5.12. Products of questionable legality</a></p>
<hr>
<h3><a class="anchor" name="1-ad-format" href="#1-ad-format"><i class="anchor-icon"></i></a>1. Ad format</h3>
<p>Ads can only promote products inside Telegram, such as <strong>channels or bots</strong>. Each ad consists of an ad text and a button that opens a link to the advertised product. The maximum length of the ad text is <strong>160 characters</strong> including spaces.</p>
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<li>Promoting harassment or bullying, <em>including dehumanizing speech, statements of inferiority, defamatory content, disclosing contact details or personal data</em></li>
<li>Discrimination towards individuals, groups, or organizations, <em>including hateful messages on the basis of race, religion, color, national or ethnic origin, age, beliefs, sexual orientation or practices, physical or mental abilities</em></li>
</ul>
<h3><a class="anchor" name="5-3-third-party-rights" href="#5-3-third-party-rights"><i class="anchor-icon"></i></a>5.3. Third party rights</h3>
<h4><a class="anchor" name="5-3-third-party-rights" href="#5-3-third-party-rights"><i class="anchor-icon"></i></a>5.3. Third party rights</h4>
<p>Ads and promoted content must not violate third party rights, including trademark, copyright, privacy or other personal or proprietary rights.</p>
<p><strong>Examples:</strong></p>
<ul>
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<li>Asserting personal attributes, <em>including by using words your, other and derivatives, such as “We know that your family prefers Telegram”</em></li>
<li>Capitalizing on tragedies, health crises or acts of mass violence</li>
</ul>
<h4><a class="anchor" name="5-5-election-or-political-ads" href="#5-5-election-or-political-ads"><i class="anchor-icon"></i></a>5.5. Election or political ads</h4>
<p>Ads must not promote political campaigns, elections, political parties, movements, or candidates.</p>
<h4><a class="anchor" name="5-5-elections-political-ads-religion" href="#5-5-elections-political-ads-religion"><i class="anchor-icon"></i></a>5.5. Elections, political ads, religion</h4>
<p>Ads must not promote political campaigns, elections, political parties, candidates, political or religious movements.</p>
<p><strong>Examples:</strong></p>
<ul>
<li>Advocating for or against a politician, political party, or political movement</li>
<li>Exploiting political controversy, <em>including encouraging political unrest, disrupting public order</em></li>
<li>Advocating for or against religious beliefs, including promotion of religious practices, rituals.</li>
</ul>
<h4><a class="anchor" name="5-6-gambling" href="#5-6-gambling"><i class="anchor-icon"></i></a>5.6. Gambling</h4>
<p>Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value.</p>