Telegram Ad Platform

Telegram provides a free and secure messaging service for more than 500 million monthly active users around the world. In addition to sending private messages and chatting in private groups, Telegram users can subscribe to public one-to-many channels.

Every month, Telegram users generate over 500 billion views in one-to-many channels.

Advertising on Telegram

Sponsored messages on Telegram are displayed in large public one-to-many channels with 1000+ subscribers and are limited to 160 characters. Sponsored Messages are based solely on the topic of the public channels in which they are shown.

This means that no user data is mined or analyzed to display ads, and every user viewing a particular channel on Telegram sees the same sponsored messages.

Context-based advertising

Advertisers can choose the language and approximate topics of channels where their ads will be displayed. It is also possible to choose specific channels where a certain ad will be shown – or add specific channels where it will not be displayed.

This allows advertisers to serve precise and efficient ads while preserving user privacy.

Privacy-conscious ads

Unlike other apps, Telegram doesn't track whether users tap on a sponsored message and doesn't profile them based on their activity. We also prevent external links in sponsored messages to ensure that third parties can’t spy on our users. We believe that everyone has the right to privacy, and technological platforms should respect that.

Revenue sharing with channel owners

Sponsored Messages are currently in test mode. Once they are fully launched and allow Telegram to cover its basic costs, we will start sharing ad revenue with the owners of public channels in which sponsored messages are displayed.

Getting started