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328 lines
23 KiB
HTML
328 lines
23 KiB
HTML
<!DOCTYPE html>
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<html class="">
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<head>
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<meta charset="utf-8">
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<title>Introducing Telegram Business</title>
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<meta property="og:title" content="Introducing Telegram Business">
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<meta property="og:image" content="https://telegram.org/file/400780400268/1/6Avx2xeE-E8.239216/5a7f21012854ea61ce">
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<meta property="og:site_name" content="Telegram">
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<meta property="og:description" content="Starting today, anyone can turn their Telegram account into a business account – and get access to business features, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more.">
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<meta property="article:published_time" content="2024-03-31T16:32:30+00:00"><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:image" content="https://telegram.org/file/400780400268/1/6Avx2xeE-E8.239216/5a7f21012854ea61ce" />
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<meta property="fb:app_id" content="254098051407226">
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<meta property="vk:app_id" content="3782569">
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<meta name="apple-itunes-app" content="app-id=686449807">
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<meta name="telegram:channel" content="@telegram">
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<link rel="canonical" href="https://telegram.org/blog/telegram-business" />
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<link rel="icon" type="image/svg+xml" href="/img/website_icon.svg?4">
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<link rel="apple-touch-icon" sizes="180x180" href="/img/apple-touch-icon.png">
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<link rel="icon" type="image/png" sizes="32x32" href="/img/favicon-32x32.png">
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<link rel="icon" type="image/png" sizes="16x16" href="/img/favicon-16x16.png">
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<link rel="alternate icon" href="/img/favicon.ico" type="image/x-icon" />
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<link href="/css/bootstrap.min.css?3" rel="stylesheet">
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<link href="/css/telegram.css?240" rel="stylesheet" media="screen">
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</head>
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<body class="preload">
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<div id="fb-root"></div>
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<div class="tl_page_wrap">
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<div class="tl_page_head navbar navbar-static-top navbar navbar-tg">
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<div class="navbar-inner">
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<div class="container clearfix">
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<ul class="nav navbar-nav navbar-right"><li class="dropdown top_lang_select"><a class="dropdown-toggle" onclick="return dropdownClick(this, event)" href="#"><i class="dev_top_lang_icon"></i>EN <b class="minicaret"></b></a>
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<ul class="dropdown-menu"><li class="chosen "><a href="?setln=en">English</a></li><li class="long "><a href="?setln=id">Bahasa Indonesia</a></li><li class="long "><a href="?setln=ms">Bahasa Melayu</a></li><li class=""><a href="?setln=de">Deutsch</a></li><li class=""><a href="?setln=es">Español</a></li><li class=""><a href="?setln=fr">Français</a></li><li class=""><a href="?setln=it">Italiano</a></li><li class=""><a href="?setln=nl">Nederlands</a></li><li class=""><a href="?setln=uz">O‘zbek</a></li><li class=""><a href="?setln=pl">Polski</a></li><li class="long "><a href="?setln=pt-br">Português (Brasil)</a></li><li class=""><a href="?setln=tr">Türkçe</a></li><li class=""><a href="?setln=be">Беларуская</a></li><li class=""><a href="?setln=ru">Русский</a></li><li class=""><a href="?setln=uk">Українська</a></li><li class=""><a href="?setln=ar">العربية</a></li><li class=""><a href="?setln=fa">فارسی</a></li><li class=""><a href="?setln=ko">한국어</a></li></ul></li><li class="navbar-twitter hidden-xs"><a href="https://twitter.com/telegram" target="_blank" data-track="Follow/Twitter" onclick="trackDlClick(this, event)"><i class="icon icon-twitter"></i> Twitter</a></li></ul>
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<ul class="nav navbar-nav">
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<li class=""><a href="/">Home</a></li>
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<li class=""><a href="/faq">FAQ</a></li>
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<li class=""><a href="/apps">Apps</a></li>
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<li class="hidden-xs "><a href="//core.telegram.org/api">API</a></li>
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<li class="hidden-xs "><a href="//core.telegram.org/mtproto">Protocol</a></li>
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</ul>
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</div>
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</div>
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</div>
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<div class="container clearfix tl_page_container ">
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<div class="tl_page">
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<div class="tl_contest_page_wrap">
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<div class="tl_blog_side_blog"><div class="side_blog_wrap">
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<div class="side_blog">
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<a href="/blog" class="side_blog_header">Recent News</a>
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<div class="side_blog_entries">
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<a href="/blog/star-giveaways-iv-in-browser" class="side_blog_entry">
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<div class="side_blog_date">Sep 6</div>
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<div class="side_blog_title">Star Giveaways and More</div>
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</a><a href="/blog/superchannels-star-reactions-subscriptions" class="side_blog_entry">
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<div class="side_blog_date">Aug 14</div>
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<div class="side_blog_title">Super Channels, Star Reactions and Subscriptions</div>
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</a><a href="/blog/w3-browser-mini-app-store" class="side_blog_entry">
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<div class="side_blog_date">Jul 31</div>
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<div class="side_blog_title">Telegram Browser, Mini App Store, Gifting Stars and More</div>
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</a><a href="/blog/mini-app-bar-paid-media-and-more" class="side_blog_entry">
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<div class="side_blog_date">Jun 30</div>
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<div class="side_blog_title">Mini App Bar, Paid Media, Story Search & More</div>
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</a><a href="/blog/telegram-stars" class="side_blog_entry">
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<div class="side_blog_date">Jun 6</div>
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<div class="side_blog_title">Telegram Stars: Pay for Digital Goods and More</div>
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</a><a href="/blog/message-effects-and-more" class="side_blog_entry">
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<div class="side_blog_date">May 31</div>
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<div class="side_blog_title">Message Effects, Hashtag Search, and More</div>
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</a><a href="/blog/my-profile-and-15-more" class="side_blog_entry">
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<div class="side_blog_date">Apr 25</div>
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<div class="side_blog_title">My Profile, Recommended Channels and 15 More Features</div>
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</a>
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</div>
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</div>
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</div></div>
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<div id="dev_page_content_wrap" class=" ">
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<div class="dev_page_bread_crumbs"></div>
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<h1 id="dev_page_title">Introducing Telegram Business</h1>
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<div id="dev_page_content"><div class="blog_side_image_wrap">
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<picture class="dev_page_tgsticker blog_side_image js-tgsticker_image" style="width:160px;"><div style="padding-top:100%"></div><source type="application/x-tgsticker" srcset="/file/400780400799/5/JMfroLl_-Vk.12159/9b57943e4a4e32b1d6"><img src="/file/400780400799/6/pHpzdwV-5fs.40285.png/c7526b789ccbc8499e" /></picture>
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</div>
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<div class="blog_wide_image">
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<a href="/file/400780400552/2/IwKF9l550Kw.443312/bd43c2361437329342" target="_blank"><img src="/file/400780400268/1/6Avx2xeE-E8.239216/5a7f21012854ea61ce" srcset="/file/400780400552/2/IwKF9l550Kw.443312/bd43c2361437329342, 1200w" title="" alt="Introducing Telegram Business"/></a>
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</div>
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<p>Starting today, anyone can turn their Telegram account into a business account – and get access to <strong>business features</strong>, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more.</p>
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<h4><a class="anchor" name="introducing-telegram-business" href="#introducing-telegram-business"><i class="anchor-icon"></i></a>Introducing Telegram Business</h4>
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<p>Telegram has long allowed developers to build <a href="https://core.telegram.org/bots/features">powerful bots</a> and <a href="https://core.telegram.org/bots/webapps">mini-apps</a> which were widely used by businesses.</p>
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<p>Starting today, any user can easily use <strong>business features</strong> — without any coding skills.</p>
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<!--
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- [Hours and Location]()
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- [Intro Page]()
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- [Quick Replies]()
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- [Greeting Messages]()
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- [Away Messages]()
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- [Tags for Chats]()
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- [Links to Chat]()
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- [Chatbots]()
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-->
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<h4><a class="anchor" name="hours-and-location" href="#hours-and-location"><i class="anchor-icon"></i></a>Hours and Location</h4>
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<p>Businesses can display their <strong>hours of operation</strong> and show their <strong>location</strong> on a map.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400771/1/jlpXI8h2sQs.91442/7ba1f0b654e1be0805" style="max-width: 600px;" title="" alt="Location">
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<source src="/file/400780400102/5/V6S2rpxNYOg.2335835.mp4/6dd11a30eeee7fb4e3" type="video/mp4">
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</video>
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</div>
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<p>Users will know where to find you and immediately see if you're open.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400228/3/GeLUshkkPmE.91233/4469f52fd3666f3e54" style="max-width: 600px;" title="" alt="Business Hours">
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<source src="/file/400780400514/5/zacKKdn_sck.2300897.mp4/e8b20c77452efb5cd4" type="video/mp4">
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</video>
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</div>
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<h4><a class="anchor" name="start-page" href="#start-page"><i class="anchor-icon"></i></a>Start Page</h4>
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<p>Businesses can customize their <strong>start page</strong> for empty chats, choosing which <strong>text</strong> and <strong>sticker</strong> people see before they start a conversation.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400032/3/FD5uJjgpZjo.43495/eba719c9a653debbc3" style="max-width: 600px;" title="" alt="Start Page">
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<source src="/file/400780400013/5/q2T4Xmu4dXw.2919196.mp4/a03520f5c150f52c0e" type="video/mp4">
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</video>
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</div>
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<p>This lets you showcase info about products and services or welcome customers with branded artwork.</p>
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<!--
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>It takes just a few taps to [make a new sticker](LINK) out of any photo.
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-->
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<h4><a class="anchor" name="quick-replies" href="#quick-replies"><i class="anchor-icon"></i></a>Quick Replies</h4>
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<p>Telegram Business allows you to create <strong>quick replies</strong>. Quick replies are shortcuts for sending preset messages that may contain several messages and support text formatting, links, stickers, media, and files.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400569/1/tvZOu9aKUDE.48221/b835f4a8cd625f8bc2" style="max-width: 600px;" title="" alt="Quick Replies">
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<source src="/file/400780400123/2/Ibe-DNsF8e4.2512631.mp4/4e44a0349abcbe3abc" type="video/mp4">
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</video>
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</div>
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<p>This helps you quickly send information that your customers often need – like a schedule of classes or a PDF with your menu.</p>
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<blockquote>
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<p>Typing a <code>/</code> in the message bar shows a <strong>panel</strong> with all of your quick replies – that you can send or edit in <strong>one tap</strong>. This only works in private chats, not groups.</p>
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</blockquote>
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<h4><a class="anchor" name="greeting-messages" href="#greeting-messages"><i class="anchor-icon"></i></a>Greeting Messages</h4>
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<p>For more automation, you can set a <strong>greeting message</strong> that will be sent to users who contact you for the <strong>first time</strong>. This will ensure they get an <strong>instant reply</strong> with important info – or just a friendly hello. <img class="emoji" src="//telegram.org/img/emoji/40/F09F918B.png" width="20" height="20" alt="👋" /></p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400924/1/QUV0eNZfTrU.63933/53dff22fc20198b128" style="max-width: 600px;" title="" alt="Greeting Message">
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<source src="/file/400780400989/5/DGdQ5_dVTro.2990720.mp4/bc55cdb8aca4662584" type="video/mp4">
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</video>
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</div>
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<p>Your greeting may also include answers to frequent questions or more details about your business.</p>
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<blockquote>
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<p>You can <strong>specify a period</strong> after which a new message will result in your greeting being <strong>sent again</strong>.</p>
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</blockquote>
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<h4><a class="anchor" name="away-messages" href="#away-messages"><i class="anchor-icon"></i></a>Away Messages</h4>
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<p>You can also set an <strong>away message</strong> to be sent when your business <strong>is closed</strong> or while you're <strong>on vacation</strong>.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400279/2/f8CF9XNCg3g.71575/96d622ec6068910d54" style="max-width: 600px;" title="" alt="Away Message">
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<source src="/file/400780400402/1/Iaoy5vAS9oM.3056160.mp4/e0c850015dde60e317" type="video/mp4">
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</video>
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</div>
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<p>This way people will always know when they can expect a response from your business.</p>
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<blockquote>
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<p>To prevent sending business messages to friends, family, or employees, you can limit any automated messages to <strong>exclude specific chats</strong> or entire <strong>chat categories</strong>.</p>
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</blockquote>
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<h4><a class="anchor" name="tags-for-chats" href="#tags-for-chats"><i class="anchor-icon"></i></a>Tags for Chats</h4>
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<p>With Telegram Business or Premium, you can add <strong>colored labels</strong> to chats, giving them unique tags based on the <a href="https://telegram.org/tour/chat-folders">chat folders</a> they are in. </p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400313/3/kLuKPKjpwNA.75534/f2d1b60fa8987afc0b" style="max-width: 600px;" title="" alt="Tags for Chats">
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<source src="/file/400780400655/1/6OnmkgzaE3A.2232737.mp4/1ed089e4c74c58ecbb" type="video/mp4">
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</video>
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</div>
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<p>This helps you quickly differentiate between customers in your chat list based on their status, needs, or priority level.</p>
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<blockquote>
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<p>All Telegram users can create custom <a href="https://telegram.org/tour/chat-folders">chat folders</a> to organize their chats – adding <strong>separate tabs</strong> to the chat list for <em>Work</em>, <em>School</em>, <em>News</em> and more.</p>
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</blockquote>
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<h4><a class="anchor" name="links-to-chat" href="#links-to-chat"><i class="anchor-icon"></i></a>Links to Chat</h4>
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<p>To make it even easier for customers to reach out, you can create <strong>links to chat</strong> with your business – like a button to <strong>reserve a table</strong> or <strong>track an order</strong>. When tapped, these links instantly <strong>open a chat</strong> with you and <strong>paste a suggested message</strong> for the user.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400168/1/juKEOD7nWWE.70157/29f26f9acea85e4053" style="max-width: 600px;" title="" alt="Links to Chat">
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<source src="/file/400780400403/3/v6u75i_FgAQ.5750575.mp4/384c0cd8cf52d3d4a1" type="video/mp4">
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</video>
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</div>
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<p>You can use these links both inside and <strong>outside of Telegram</strong> – from a link on your site to a <strong>QR code</strong> on a restaurant menu.</p>
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<blockquote>
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<p>Each link shows <strong>how many times</strong> it was tapped so you can <strong>track its performance</strong>.</p>
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</blockquote>
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<h4><a class="anchor" name="chatbots-for-business" href="#chatbots-for-business"><i class="anchor-icon"></i></a>Chatbots for Business</h4>
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<p>Business users can connect Telegram bots that will process and answer messages <strong>on their behalf</strong>. This allows businesses to <strong>seamlessly integrate</strong> any existing tools and workflows, or add <strong>AI assistants</strong> that manage their chats.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400238/1/x875tPT245w.58064/1b426d3eda0a923c03" style="max-width: 600px;" title="" alt="Chatbots for Business">
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<source src="/file/400780400792/3/Y8CWkKZOVHM.3771962.mp4/044a6d7645581d8bf6" type="video/mp4">
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</video>
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</div>
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<p>When adding a chatbot, you can configure <strong>which chats</strong> the bot can access – such as excluding all chats with <strong>your contacts</strong>, or only responding to <strong>new chats</strong>.</p>
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<blockquote>
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<p>This opens a <strong>new era</strong> for Telegram Bots – we welcome all developers to create new services that will help businesses automate and improve their communication with Telegram users. See our <a href="https://core.telegram.org/bots">Bot Manuals</a> for details.</p>
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</blockquote>
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<p>Telegram will be introducing new features for businesses in the coming updates. For the moment, all <strong>Telegram Business</strong> features are available <strong>for free</strong> to <strong>Premium</strong> subscribers. You can find them in <em>Settings > Telegram Business</em>.</p>
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<div><br></div>
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<p><em>March 31, 2024<br>The Telegram Team</em></p>
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</div>
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</div>
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<div class="tl_main_share clearfix">
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<a href="https://t.me/share/url?url=https%3A%2F%2Ftelegram.org%2Fblog%2Ftelegram-business&text=Starting%20today%2C%20anyone%20can%20turn%20their%20Telegram%20account%20into%20a%20business%20account%C2%A0%E2%80%93%20and%20get%20access%20to%20business%20features%2C%20such%20as%20opening%20hours%2C%20location%2C%20quick%20replies%2C%20automated%20messages%2C%20custom%20start%20page%2C%20chatbot%20support%2C%20and%20more." class="tl_telegram_share_btn" id="tl_telegram_share_btn" data-text="Starting today, anyone can turn their Telegram account into a business account – and get access to business features, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more." data-url="https://telegram.org/blog/telegram-business"><i class="tl_telegram_share_icon"></i><span class="tl_telegram_share_label" target="_blank">Forward</span></a>
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<a href="https://twitter.com/share" class="tl_twitter_share_btn" id="tl_twitter_share_btn" data-text="Starting today, anyone can turn their Telegram account into a business account – and get access to business features, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more." data-url="https://telegram.org/blog/telegram-business" data-via="Telegram">Tweet <span class="tl_twitter_share_cnt"></span></a>
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</div>
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</div>
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<div class="tl_main_recent_news_wrap tlb_other_news_wrap tl_blog_list_page_wrap">
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<h3 class="tl_main_recent_news_header">
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<a href="/blog">Other News</a>
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</h3>
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<div class="tl_main_recent_news_cards clearfix">
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<a class="dev_blog_card_link_wrap" href="/blog/star-giveaways-iv-in-browser"><div class="dev_blog_card_wrap">
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<img class="dev_blog_card_image" src="https://telegram.org/file/400780400331/1/tuLhKJmWKdw.276665/463e789d166b4e3890" />
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<div class="dev_blog_card_alltext_wrap">
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<h4 class="dev_blog_card_title">Star Giveaways and More</h4>
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<div class="dev_blog_card_lead">With today's update, groups and channels can use Telegram Stars as prizes in Giveaways. Also, any article you open in the Telegram Browser can now be converted to Instant View, making…</div>
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<div class="dev_blog_card_date">Sep 6, 2024</div>
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</div></a><a class="dev_blog_card_link_wrap" href="/blog/superchannels-star-reactions-subscriptions"><div class="dev_blog_card_wrap">
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<img class="dev_blog_card_image" src="https://telegram.org/file/400780400436/1/AFpKVW0u5fw.267441/5fd61b6d2531113c45" />
|
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<div class="dev_blog_card_alltext_wrap">
|
||
<h4 class="dev_blog_card_title">Super Channels, Star Reactions and Subscriptions</h4>
|
||
<div class="dev_blog_card_lead">Today is Telegram's 11th anniversary. Meet Star Reactions and Star Subscriptions that let users support content creators, paid media for…</div>
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|
||
<div class="dev_blog_card_date">Aug 14, 2024</div>
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</div></a><a class="dev_blog_card_link_wrap" href="/blog/w3-browser-mini-app-store"><div class="dev_blog_card_wrap">
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<img class="dev_blog_card_image" src="https://telegram.org/file/400780400778/4/yJDJIfzD2yk.228129/e8b08c158413db534e" />
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<div class="dev_blog_card_alltext_wrap">
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<h4 class="dev_blog_card_title">Telegram Browser, Mini App Store, Gifting Stars and More</h4>
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<div class="dev_blog_card_lead">Today's update brings a new in-app browser that supports multiple tabs and makes Web3 available to almost a billion users, a Mini App Store…</div>
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<div class="dev_blog_card_date">Jul 31, 2024</div>
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</div></a><a class="dev_blog_card_link_wrap" href="/blog/mini-app-bar-paid-media-and-more"><div class="dev_blog_card_wrap">
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<img class="dev_blog_card_image" src="https://telegram.org/file/400780400026/1/xwmW8Qofk5M.263566/16218cb12e7549e76b" />
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<div class="dev_blog_card_alltext_wrap">
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<h4 class="dev_blog_card_title">Mini App Bar, Paid Media, Story Search & More</h4>
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<div class="dev_blog_card_lead">Our June update adds a way to minimize mini apps into a compact bar, helps content creators monetize their channels with paid photos and…</div>
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<div class="dev_blog_card_date">Jun 30, 2024</div>
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