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328 lines
23 KiB
HTML
328 lines
23 KiB
HTML
<!DOCTYPE html>
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<html class="">
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<head>
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<meta charset="utf-8">
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<title>Introducing Telegram Business</title>
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<meta property="og:title" content="Introducing Telegram Business">
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<meta property="og:image" content="https://telegram.org/file/400780400268/1/6Avx2xeE-E8.239216/5a7f21012854ea61ce">
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<meta property="og:site_name" content="Telegram">
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<meta property="og:description" content="Starting today, anyone can turn their Telegram account into a business account – and get access to business features, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more.">
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<meta property="article:published_time" content="2024-03-31T16:32:30+00:00"><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:image" content="https://telegram.org/file/400780400268/1/6Avx2xeE-E8.239216/5a7f21012854ea61ce" />
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<meta property="fb:app_id" content="254098051407226">
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<meta property="vk:app_id" content="3782569">
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<meta name="apple-itunes-app" content="app-id=686449807">
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<meta name="telegram:channel" content="@telegram">
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<link rel="canonical" href="https://telegram.org/blog/telegram-business" />
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<link rel="icon" type="image/svg+xml" href="/img/website_icon.svg?4">
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<link rel="apple-touch-icon" sizes="180x180" href="/img/apple-touch-icon.png">
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<link rel="icon" type="image/png" sizes="32x32" href="/img/favicon-32x32.png">
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<link rel="icon" type="image/png" sizes="16x16" href="/img/favicon-16x16.png">
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<link rel="alternate icon" href="/img/favicon.ico" type="image/x-icon" />
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<link href="/css/bootstrap.min.css?3" rel="stylesheet">
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<link href="/css/telegram.css?240" rel="stylesheet" media="screen">
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</head>
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<body class="preload">
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<div id="fb-root"></div>
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<div class="tl_page_wrap">
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<div class="tl_page_head navbar navbar-static-top navbar navbar-tg">
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<div class="navbar-inner">
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<div class="container clearfix">
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<ul class="nav navbar-nav navbar-right"><li class="dropdown top_lang_select"><a class="dropdown-toggle" onclick="return dropdownClick(this, event)" href="#"><i class="dev_top_lang_icon"></i>EN <b class="minicaret"></b></a>
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<ul class="dropdown-menu"><li class="chosen "><a href="?setln=en">English</a></li><li class="long "><a href="?setln=id">Bahasa Indonesia</a></li><li class="long "><a href="?setln=ms">Bahasa Melayu</a></li><li class=""><a href="?setln=de">Deutsch</a></li><li class=""><a href="?setln=es">Español</a></li><li class=""><a href="?setln=fr">Français</a></li><li class=""><a href="?setln=it">Italiano</a></li><li class=""><a href="?setln=nl">Nederlands</a></li><li class=""><a href="?setln=uz">O‘zbek</a></li><li class=""><a href="?setln=pl">Polski</a></li><li class="long "><a href="?setln=pt-br">Português (Brasil)</a></li><li class=""><a href="?setln=tr">Türkçe</a></li><li class=""><a href="?setln=be">Беларуская</a></li><li class=""><a href="?setln=ru">Русский</a></li><li class=""><a href="?setln=uk">Українська</a></li><li class=""><a href="?setln=ar">العربية</a></li><li class=""><a href="?setln=fa">فارسی</a></li><li class=""><a href="?setln=ko">한국어</a></li></ul></li><li class="navbar-twitter hidden-xs"><a href="https://twitter.com/telegram" target="_blank" data-track="Follow/Twitter" onclick="trackDlClick(this, event)"><i class="icon icon-twitter"></i> Twitter</a></li></ul>
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<ul class="nav navbar-nav">
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<li class=""><a href="/">Home</a></li>
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<li class=""><a href="/faq">FAQ</a></li>
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<li class=""><a href="/apps">Apps</a></li>
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<li class="hidden-xs "><a href="//core.telegram.org/api">API</a></li>
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<li class="hidden-xs "><a href="//core.telegram.org/mtproto">Protocol</a></li>
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</ul>
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</div>
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</div>
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</div>
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<div class="container clearfix tl_page_container ">
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<div class="tl_page">
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<div class="tl_contest_page_wrap">
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<div class="tl_blog_side_blog"><div class="side_blog_wrap">
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<div class="side_blog">
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<a href="/blog" class="side_blog_header">Recent News</a>
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<div class="side_blog_entries">
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<a href="/blog/superchannels-star-reactions-subscriptions" class="side_blog_entry">
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<div class="side_blog_date">Aug 14</div>
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<div class="side_blog_title">Super Channels, Star Reactions and Subscriptions</div>
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</a><a href="/blog/w3-browser-mini-app-store" class="side_blog_entry">
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<div class="side_blog_date">Jul 31</div>
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<div class="side_blog_title">Telegram Browser, Mini App Store, Gifting Stars and More</div>
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</a><a href="/blog/mini-app-bar-paid-media-and-more" class="side_blog_entry">
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<div class="side_blog_date">Jun 30</div>
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<div class="side_blog_title">Mini App Bar, Paid Media, Story Search & More</div>
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</a><a href="/blog/telegram-stars" class="side_blog_entry">
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<div class="side_blog_date">Jun 6</div>
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<div class="side_blog_title">Telegram Stars: Pay for Digital Goods and More</div>
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</a><a href="/blog/message-effects-and-more" class="side_blog_entry">
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<div class="side_blog_date">May 31</div>
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<div class="side_blog_title">Message Effects, Hashtag Search, and More</div>
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</a><a href="/blog/my-profile-and-15-more" class="side_blog_entry">
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<div class="side_blog_date">Apr 25</div>
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<div class="side_blog_title">My Profile, Recommended Channels and 15 More Features</div>
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</a><a href="/blog/sticker-maker" class="side_blog_entry">
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<div class="side_blog_date">Apr 14</div>
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<div class="side_blog_title">Sticker Editor — Create Your Own Stickers</div>
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</a>
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</div>
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</div>
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</div></div>
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<div id="dev_page_content_wrap" class=" ">
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<div class="dev_page_bread_crumbs"></div>
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<h1 id="dev_page_title">Introducing Telegram Business</h1>
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<div id="dev_page_content"><div class="blog_side_image_wrap">
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<picture class="dev_page_tgsticker blog_side_image js-tgsticker_image" style="width:160px;"><div style="padding-top:100%"></div><source type="application/x-tgsticker" srcset="/file/400780400799/5/JMfroLl_-Vk.12159/9b57943e4a4e32b1d6"><img src="/file/400780400799/6/pHpzdwV-5fs.40285.png/c7526b789ccbc8499e" /></picture>
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</div>
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<div class="blog_wide_image">
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<a href="/file/400780400552/2/IwKF9l550Kw.443312/bd43c2361437329342" target="_blank"><img src="/file/400780400268/1/6Avx2xeE-E8.239216/5a7f21012854ea61ce" srcset="/file/400780400552/2/IwKF9l550Kw.443312/bd43c2361437329342, 1200w" title="" alt="Introducing Telegram Business"/></a>
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</div>
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<p>Starting today, anyone can turn their Telegram account into a business account – and get access to <strong>business features</strong>, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more.</p>
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<h4><a class="anchor" name="introducing-telegram-business" href="#introducing-telegram-business"><i class="anchor-icon"></i></a>Introducing Telegram Business</h4>
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<p>Telegram has long allowed developers to build <a href="https://core.telegram.org/bots/features">powerful bots</a> and <a href="https://core.telegram.org/bots/webapps">mini-apps</a> which were widely used by businesses.</p>
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<p>Starting today, any user can easily use <strong>business features</strong> — without any coding skills.</p>
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<!--
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- [Hours and Location]()
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- [Intro Page]()
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- [Quick Replies]()
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- [Greeting Messages]()
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- [Away Messages]()
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- [Tags for Chats]()
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- [Links to Chat]()
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- [Chatbots]()
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-->
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<h4><a class="anchor" name="hours-and-location" href="#hours-and-location"><i class="anchor-icon"></i></a>Hours and Location</h4>
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<p>Businesses can display their <strong>hours of operation</strong> and show their <strong>location</strong> on a map.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400771/1/jlpXI8h2sQs.91442/7ba1f0b654e1be0805" style="max-width: 600px;" title="" alt="Location">
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<source src="/file/400780400102/5/V6S2rpxNYOg.2335835.mp4/6dd11a30eeee7fb4e3" type="video/mp4">
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</video>
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</div>
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<p>Users will know where to find you and immediately see if you're open.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400228/3/GeLUshkkPmE.91233/4469f52fd3666f3e54" style="max-width: 600px;" title="" alt="Business Hours">
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<source src="/file/400780400514/5/zacKKdn_sck.2300897.mp4/e8b20c77452efb5cd4" type="video/mp4">
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</video>
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</div>
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<h4><a class="anchor" name="start-page" href="#start-page"><i class="anchor-icon"></i></a>Start Page</h4>
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<p>Businesses can customize their <strong>start page</strong> for empty chats, choosing which <strong>text</strong> and <strong>sticker</strong> people see before they start a conversation.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400032/3/FD5uJjgpZjo.43495/eba719c9a653debbc3" style="max-width: 600px;" title="" alt="Start Page">
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<source src="/file/400780400013/5/q2T4Xmu4dXw.2919196.mp4/a03520f5c150f52c0e" type="video/mp4">
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</video>
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</div>
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<p>This lets you showcase info about products and services or welcome customers with branded artwork.</p>
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<!--
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>It takes just a few taps to [make a new sticker](LINK) out of any photo.
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-->
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<h4><a class="anchor" name="quick-replies" href="#quick-replies"><i class="anchor-icon"></i></a>Quick Replies</h4>
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<p>Telegram Business allows you to create <strong>quick replies</strong>. Quick replies are shortcuts for sending preset messages that may contain several messages and support text formatting, links, stickers, media, and files.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400569/1/tvZOu9aKUDE.48221/b835f4a8cd625f8bc2" style="max-width: 600px;" title="" alt="Quick Replies">
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<source src="/file/400780400123/2/Ibe-DNsF8e4.2512631.mp4/4e44a0349abcbe3abc" type="video/mp4">
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</video>
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</div>
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<p>This helps you quickly send information that your customers often need – like a schedule of classes or a PDF with your menu.</p>
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<blockquote>
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<p>Typing a <code>/</code> in the message bar shows a <strong>panel</strong> with all of your quick replies – that you can send or edit in <strong>one tap</strong>. This only works in private chats, not groups.</p>
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</blockquote>
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<h4><a class="anchor" name="greeting-messages" href="#greeting-messages"><i class="anchor-icon"></i></a>Greeting Messages</h4>
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<p>For more automation, you can set a <strong>greeting message</strong> that will be sent to users who contact you for the <strong>first time</strong>. This will ensure they get an <strong>instant reply</strong> with important info – or just a friendly hello. <img class="emoji" src="//telegram.org/img/emoji/40/F09F918B.png" width="20" height="20" alt="👋" /></p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400924/1/QUV0eNZfTrU.63933/53dff22fc20198b128" style="max-width: 600px;" title="" alt="Greeting Message">
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<source src="/file/400780400989/5/DGdQ5_dVTro.2990720.mp4/bc55cdb8aca4662584" type="video/mp4">
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</video>
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</div>
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<p>Your greeting may also include answers to frequent questions or more details about your business.</p>
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<blockquote>
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<p>You can <strong>specify a period</strong> after which a new message will result in your greeting being <strong>sent again</strong>.</p>
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</blockquote>
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<h4><a class="anchor" name="away-messages" href="#away-messages"><i class="anchor-icon"></i></a>Away Messages</h4>
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<p>You can also set an <strong>away message</strong> to be sent when your business <strong>is closed</strong> or while you're <strong>on vacation</strong>.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400279/2/f8CF9XNCg3g.71575/96d622ec6068910d54" style="max-width: 600px;" title="" alt="Away Message">
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<source src="/file/400780400402/1/Iaoy5vAS9oM.3056160.mp4/e0c850015dde60e317" type="video/mp4">
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</video>
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</div>
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<p>This way people will always know when they can expect a response from your business.</p>
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<blockquote>
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<p>To prevent sending business messages to friends, family, or employees, you can limit any automated messages to <strong>exclude specific chats</strong> or entire <strong>chat categories</strong>.</p>
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</blockquote>
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<h4><a class="anchor" name="tags-for-chats" href="#tags-for-chats"><i class="anchor-icon"></i></a>Tags for Chats</h4>
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<p>With Telegram Business or Premium, you can add <strong>colored labels</strong> to chats, giving them unique tags based on the <a href="https://telegram.org/tour/chat-folders">chat folders</a> they are in. </p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400313/3/kLuKPKjpwNA.75534/f2d1b60fa8987afc0b" style="max-width: 600px;" title="" alt="Tags for Chats">
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<source src="/file/400780400655/1/6OnmkgzaE3A.2232737.mp4/1ed089e4c74c58ecbb" type="video/mp4">
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</video>
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</div>
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<p>This helps you quickly differentiate between customers in your chat list based on their status, needs, or priority level.</p>
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<blockquote>
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<p>All Telegram users can create custom <a href="https://telegram.org/tour/chat-folders">chat folders</a> to organize their chats – adding <strong>separate tabs</strong> to the chat list for <em>Work</em>, <em>School</em>, <em>News</em> and more.</p>
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</blockquote>
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<h4><a class="anchor" name="links-to-chat" href="#links-to-chat"><i class="anchor-icon"></i></a>Links to Chat</h4>
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<p>To make it even easier for customers to reach out, you can create <strong>links to chat</strong> with your business – like a button to <strong>reserve a table</strong> or <strong>track an order</strong>. When tapped, these links instantly <strong>open a chat</strong> with you and <strong>paste a suggested message</strong> for the user.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400168/1/juKEOD7nWWE.70157/29f26f9acea85e4053" style="max-width: 600px;" title="" alt="Links to Chat">
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<source src="/file/400780400403/3/v6u75i_FgAQ.5750575.mp4/384c0cd8cf52d3d4a1" type="video/mp4">
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</video>
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</div>
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<p>You can use these links both inside and <strong>outside of Telegram</strong> – from a link on your site to a <strong>QR code</strong> on a restaurant menu.</p>
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<blockquote>
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<p>Each link shows <strong>how many times</strong> it was tapped so you can <strong>track its performance</strong>.</p>
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</blockquote>
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<h4><a class="anchor" name="chatbots-for-business" href="#chatbots-for-business"><i class="anchor-icon"></i></a>Chatbots for Business</h4>
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<p>Business users can connect Telegram bots that will process and answer messages <strong>on their behalf</strong>. This allows businesses to <strong>seamlessly integrate</strong> any existing tools and workflows, or add <strong>AI assistants</strong> that manage their chats.</p>
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<div class="blog_video_player_wrap" style="max-width: 600px; margin: 20px auto 20px;">
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/400780400238/1/x875tPT245w.58064/1b426d3eda0a923c03" style="max-width: 600px;" title="" alt="Chatbots for Business">
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<source src="/file/400780400792/3/Y8CWkKZOVHM.3771962.mp4/044a6d7645581d8bf6" type="video/mp4">
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</video>
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</div>
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<p>When adding a chatbot, you can configure <strong>which chats</strong> the bot can access – such as excluding all chats with <strong>your contacts</strong>, or only responding to <strong>new chats</strong>.</p>
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<blockquote>
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<p>This opens a <strong>new era</strong> for Telegram Bots – we welcome all developers to create new services that will help businesses automate and improve their communication with Telegram users. See our <a href="https://core.telegram.org/bots">Bot Manuals</a> for details.</p>
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</blockquote>
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<p>Telegram will be introducing new features for businesses in the coming updates. For the moment, all <strong>Telegram Business</strong> features are available <strong>for free</strong> to <strong>Premium</strong> subscribers. You can find them in <em>Settings > Telegram Business</em>.</p>
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<div><br></div>
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<p><em>March 31, 2024<br>The Telegram Team</em></p>
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</div>
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</div>
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<div class="tl_main_share clearfix">
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<a href="https://t.me/share/url?url=https%3A%2F%2Ftelegram.org%2Fblog%2Ftelegram-business&text=Starting%20today%2C%20anyone%20can%20turn%20their%20Telegram%20account%20into%20a%20business%20account%C2%A0%E2%80%93%20and%20get%20access%20to%20business%20features%2C%20such%20as%20opening%20hours%2C%20location%2C%20quick%20replies%2C%20automated%20messages%2C%20custom%20start%20page%2C%20chatbot%20support%2C%20and%20more." class="tl_telegram_share_btn" id="tl_telegram_share_btn" data-text="Starting today, anyone can turn their Telegram account into a business account – and get access to business features, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more." data-url="https://telegram.org/blog/telegram-business"><i class="tl_telegram_share_icon"></i><span class="tl_telegram_share_label" target="_blank">Forward</span></a>
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<a href="https://twitter.com/share" class="tl_twitter_share_btn" id="tl_twitter_share_btn" data-text="Starting today, anyone can turn their Telegram account into a business account – and get access to business features, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more." data-url="https://telegram.org/blog/telegram-business" data-via="Telegram">Tweet <span class="tl_twitter_share_cnt"></span></a>
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</div>
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</div>
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<div class="tl_main_recent_news_wrap tlb_other_news_wrap tl_blog_list_page_wrap">
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<h3 class="tl_main_recent_news_header">
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<a href="/blog">Other News</a>
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</h3>
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<div class="tl_main_recent_news_cards clearfix">
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<a class="dev_blog_card_link_wrap" href="/blog/superchannels-star-reactions-subscriptions"><div class="dev_blog_card_wrap">
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<img class="dev_blog_card_image" src="https://telegram.org/file/400780400436/1/AFpKVW0u5fw.267441/5fd61b6d2531113c45" />
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<div class="dev_blog_card_alltext_wrap">
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<h4 class="dev_blog_card_title">Super Channels, Star Reactions and Subscriptions</h4>
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<div class="dev_blog_card_lead">Today is Telegram's 11th anniversary. Meet Star Reactions and Star Subscriptions that let users support content creators, paid media for…</div>
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||
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||
<div class="dev_blog_card_date">Aug 14, 2024</div>
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</div></a><a class="dev_blog_card_link_wrap" href="/blog/w3-browser-mini-app-store"><div class="dev_blog_card_wrap">
|
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<img class="dev_blog_card_image" src="https://telegram.org/file/400780400778/4/yJDJIfzD2yk.228129/e8b08c158413db534e" />
|
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<div class="dev_blog_card_alltext_wrap">
|
||
<h4 class="dev_blog_card_title">Telegram Browser, Mini App Store, Gifting Stars and More</h4>
|
||
<div class="dev_blog_card_lead">Today's update brings a new in-app browser that supports multiple tabs and makes Web3 available to almost a billion users, a Mini App Store…</div>
|
||
</div>
|
||
<div class="dev_blog_card_date">Jul 31, 2024</div>
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</div></a><a class="dev_blog_card_link_wrap" href="/blog/mini-app-bar-paid-media-and-more"><div class="dev_blog_card_wrap">
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<img class="dev_blog_card_image" src="https://telegram.org/file/400780400026/1/xwmW8Qofk5M.263566/16218cb12e7549e76b" />
|
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<div class="dev_blog_card_alltext_wrap">
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<h4 class="dev_blog_card_title">Mini App Bar, Paid Media, Story Search & More</h4>
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<div class="dev_blog_card_lead">Our June update adds a way to minimize mini apps into a compact bar, helps content creators monetize their channels with paid photos and…</div>
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<div class="dev_blog_card_date">Jun 30, 2024</div>
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<img class="dev_blog_card_image" src="https://telegram.org/file/400780400431/1/-u0XrknOtfw.232636/60f98efd626b95d010" />
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<div class="dev_blog_card_alltext_wrap">
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<h4 class="dev_blog_card_title">Telegram Stars: Pay for Digital Goods and More</h4>
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<div class="dev_blog_card_lead">Over 400 million users interact with bots and mini apps on Telegram every month – to buy products, access services, play games, and much…</div>
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<div class="dev_blog_card_date">Jun 6, 2024</div>
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