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<h1 id="dev_page_title">Animated Stickers Done Right</h1>
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<p>We launched <a href="https://telegram.org/blog/stickers">stickers</a> back in January <strong>2015</strong>. Since then, the Telegram sticker format has been adopted by other apps to reach a total of <strong>2 billion</strong> people. Today we&#39;re introducing a <strong>new format</strong> for <strong>animated stickers</strong>.</p>
<p>We asked ourselves: Can animated stickers have <strong>higher quality</strong> than static ones while taking <strong>less</strong> bandwidth? The answer turned out to be <em>YES</em> (but only after we told developers they&#39;d get moving cat pictures).</p>
<div class="blog_video_player_wrap" style="max-width: 400px; margin: 20px auto 20px;">
<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/464001273/1/AQspRFqKbUw.37605/a10ec56c664f124170" style="max-width: 400px;" title="Each animated sticker takes ~20-30 Kilobytes. If you find a floppy disk in the attic, you might fit up to twelve dozen animated stickers on it (and since you're retro enough to own a floppy disk, you might as well call twelve dozens a 'gross')." alt="Animated Telegram stickers in a chat and in the sticker panel">
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<!--<div class="blog_video_player_wrap" style="max-width: 400px; margin: 20px auto 20px;">
<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/464001444/1/jbKsH5zv9jY.37315/5b9bf1ccd45efe548b" style="max-width: 400px;" title="Each animated sticker takes ~20-30 Kilobytes. If you find a floppy disk in the attic, you might fit up to twelve dozen animated stickers on it (and since you're retro enough to own a floppy disk, you might as well call twelve dozens a 'gross')." alt="TITLE">
<source src="/file/464001733/1/GKYJRff_YZ4.5384562.mp4/fef6ee3f08f9b6a1b5" type="video/mp4">
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<h4><a class="anchor" name="smooth-animations-tiny-size" href="#smooth-animations-tiny-size"><i class="anchor-icon"></i></a>Smooth Animations, Tiny Size</h4>
<p>Telegram engineers experimented with vector graphics, packaging methods and forbidden magic to create the Lottie-based <strong>.TGS</strong> format, in which each sticker takes up about <strong>20-30 Kilobytes</strong> <strong>six times</strong> smaller than the average photo.</p>
<p>Thanks to various optimizations, animated stickers consume <strong>less battery</strong> than GIFs and run at a smooth <strong>60 frames per second</strong>. If a picture is worth a thousand words, that&#39;s <strong>180,000</strong> words per sticker.</p>
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/464001390/1/Nu0FRcUOOuc.32923/91c686c4b5ecb1f302" style="max-width: 400px;" title="Due to their small size, animated stickers will load instantly on any connection, so you can watch this cat in a tie while you await your rescue from a desert island." alt="Cat showing off muscles">
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<h4><a class="anchor" name="open-platform" href="#open-platform"><i class="anchor-icon"></i></a>Open Platform</h4>
<p>Naturally, animated stickers are a <strong>free platform</strong>. All artists are welcome to <strong>create</strong> new sets and <strong>share</strong> them with Telegram users.</p>
<p>Like its static predecessor, the Telegram animated sticker format is likely to become the new industry standard in messaging. Check out <a href="https://core.telegram.org/animated_stickers">this quick guide</a> to get started.</p>
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/464001549/1/q2NNoVCmotM.23854/f5ece7783dc87a99fa" style="max-width: 400px;" title="Keep a close eye on all your animated stickers while you're working on a set. Our artists are still hunting one of the cherries that managed to escape." alt="A winking panda">
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<h4><a class="anchor" name="starter-packs" href="#starter-packs"><i class="anchor-icon"></i></a>Starter Packs</h4>
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To get your conversations moving right away, our artists have created a <a href="https://t.me/addstickers/Bunnyta" target="_blank">few</a> <a href="https://t.me/addstickers/OfficeTurkey" target="_blank">sample</a> <a href="https://t.me/addstickers/ResistanceDog" target="_blank">sets</a> ranging from <a href="https://t.me/addstickers/MelieTheCavy" target="_blank">Rambunctious Rodents</a> to <a href="https://t.me/addstickers/TheFoods" target="_blank">Sentient Snacks</a>. You can find more animated sticker sets in the 'Trending' section of your sticker panel. <img class="emoji" src="//telegram.org/img/emoji/40/F09F94A5.png" width="20" height="20" alt="🔥" />
<br><br></div>
<p>As always, the fastest way to find a sticker that fits your mood is to type in a <strong>relevant emoji</strong> Telegram will immediately suggest matching stickers.</p>
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<video class="blog_video_player tl_blog_vid_autoplay" onclick="videoTogglePlay(this)" autoplay loop controls muted poster="/file/464001623/1/L4rZ1qTMJlU.29105/914f53e58c12155ea1" style="max-width: 400px;" title="We ran out of ideas for clandestine desktop-only jokes. Let's just hope you never find this alt-text." alt="Sticker selected and sent from emoji suggestions">
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<p>Keep an eye out for new animated stickers and our next update.</p>
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<p><em>July 6, 2019<br>The Telegram Team</em></p>
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