<metaproperty="og:description"content="Starting today, anyone can turn their Telegram account into a business account– and get access to business features, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more.">
<p>Starting today, anyone can turn their Telegram account into a business account – and get access to <strong>business features</strong>, such as opening hours, location, quick replies, automated messages, custom start page, chatbot support, and more.</p>
<p>Telegram has long allowed developers to build <ahref="https://core.telegram.org/bots/features">powerful bots</a> and <ahref="https://core.telegram.org/bots/webapps">mini-apps</a> which were widely used by businesses.</p>
<p>Starting today, any user can easily use <strong>business features</strong> — without any coding skills.</p>
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- [Hours and Location]()
- [Intro Page]()
- [Quick Replies]()
- [Greeting Messages]()
- [Away Messages]()
- [Tags for Chats]()
- [Links to Chat]()
- [Chatbots]()
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<h4><aclass="anchor"name="hours-and-location"href="#hours-and-location"><iclass="anchor-icon"></i></a>Hours and Location</h4>
<p>Businesses can display their <strong>hours of operation</strong> and show their <strong>location</strong> on a map.</p>
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<p>Businesses can customize their <strong>start page</strong> for empty chats, choosing which <strong>text</strong> and <strong>sticker</strong> people see before they start a conversation.</p>
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<p>Telegram Business allows you to create <strong>quick replies</strong>. Quick replies are shortcuts for sending preset messages that may contain several messages and support text formatting, links, stickers, media, and files.</p>
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<p>This helps you quickly send information that your customers often need – like a schedule of classes or a PDF with your menu.</p>
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<p>Typing a <code>/</code> in the message bar shows a <strong>panel</strong> with all of your quick replies – that you can send or edit in <strong>one tap</strong>. This only works in private chats, not groups.</p>
<p>For more automation, you can set a <strong>greeting message</strong> that will be sent to users who contact you for the <strong>first time</strong>. This will ensure they get an <strong>instant reply</strong> with important info – or just a friendly hello. <imgclass="emoji"src="//telegram.org/img/emoji/40/F09F918B.png"width="20"height="20"alt="👋"/></p>
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<p>You can also set an <strong>away message</strong> to be sent when your business <strong>is closed</strong> or while you're <strong>on vacation</strong>.</p>
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<p>This way people will always know when they can expect a response from your business.</p>
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<p>To prevent sending business messages to friends, family, or employees, you can limit any automated messages to <strong>exclude specific chats</strong> or entire <strong>chat categories</strong>.</p>
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<h4><aclass="anchor"name="tags-for-chats"href="#tags-for-chats"><iclass="anchor-icon"></i></a>Tags for Chats</h4>
<p>With Telegram Business or Premium, you can add <strong>colored labels</strong> to chats, giving them unique tags based on the <ahref="https://telegram.org/tour/chat-folders">chat folders</a> they are in. </p>
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<p>This helps you quickly differentiate between customers in your chat list based on their status, needs, or priority level.</p>
<blockquote>
<p>All Telegram users can create custom <ahref="https://telegram.org/tour/chat-folders">chat folders</a> to organize their chats – adding <strong>separate tabs</strong> to the chat list for <em>Work</em>, <em>School</em>, <em>News</em> and more.</p>
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<h4><aclass="anchor"name="links-to-chat"href="#links-to-chat"><iclass="anchor-icon"></i></a>Links to Chat</h4>
<p>To make it even easier for customers to reach out, you can create <strong>links to chat</strong> with your business – like a button to <strong>reserve a table</strong> or <strong>track an order</strong>. When tapped, these links instantly <strong>open a chat</strong> with you and <strong>paste a suggested message</strong> for the user.</p>
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<p>You can use these links both inside and <strong>outside of Telegram</strong>– from a link on your site to a <strong>QR code</strong> on a restaurant menu.</p>
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<p>Each link shows <strong>how many times</strong> it was tapped so you can <strong>track its performance</strong>.</p>
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<h4><aclass="anchor"name="chatbots-for-business"href="#chatbots-for-business"><iclass="anchor-icon"></i></a>Chatbots for Business</h4>
<p>Business users can connect Telegram bots that will process and answer messages <strong>on their behalf</strong>. This allows businesses to <strong>seamlessly integrate</strong> any existing tools and workflows, or add <strong>AI assistants</strong> that manage their chats.</p>
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<p>When adding a chatbot, you can configure <strong>which chats</strong> the bot can access – such as excluding all chats with <strong>your contacts</strong>, or only responding to <strong>new chats</strong>.</p>
<blockquote>
<p>This opens a <strong>new era</strong> for Telegram Bots – we welcome all developers to create new services that will help businesses automate and improve their communication with Telegram users. See our <ahref="https://core.telegram.org/bots">Bot Manuals</a> for details.</p>
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<p>Telegram will be introducing new features for businesses in the coming updates. For the moment, all <strong>Telegram Business</strong> features are available <strong>for free</strong> to <strong>Premium</strong> subscribers. You can find them in <em>Settings > Telegram Business</em>.</p>
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