<metaname="HandheldFriendly"content="True"/><metaproperty="og:title"content="Ad Policies and Guidelines">
<metaproperty="og:description"content="These Ad Policies and Guidelines apply to all ads displayed on the Telegram Ad Platform and describe what ad content is…">
<h1id="dev_page_title">Ad Policies and Guidelines</h1>
<divid="dev_page_content"><p>These Ad Policies and Guidelines apply to all ads displayed on the Telegram Ad Platform and describe what ad content is allowed on Telegram.</p>
<p>Advertisers are responsible for their ads and for complying with these <strong>Ad Policies and Guidelines</strong>, the <ahref="https://promote.telegram.org/tos">Telegram Ad Platform Terms of Service</a>, the <ahref="https://telegram.org/tos">Telegram Terms of Service</a> and <ahref="https://telegram.org/privacy">Privacy Policy</a>.</p>
<p><ahref="#1-ad-format">1. Ad format</a><br><ahref="#2-editorial-requirements">2. Editorial requirements</a><br><ahref="#3-link-format">3. Link format</a><br><ahref="#4-destination">4. Destination</a><br><ahref="#5-prohibited-content">5. Prohibited content</a><br><ahref="#5-1-graphic-shocking-or-sexual-content">5.1. Graphic, shocking, or sexual content</a><br><ahref="#5-2-hate-violence-harassment">5.2. Hate, violence, harassment</a><br><ahref="#5-3-third-party-rights">5.3. Third party rights</a><br><ahref="#5-4-deceptive-misleading-or-predatory-advertising">5.4. Deceptive, misleading, or predatory advertising</a><br><ahref="#5-5-election-or-political-ads">5.5. Election or political ads</a><br><ahref="#5-6-gambling">5.6. Gambling</a><br><ahref="#5-7-deceptive-or-harmful-financial-products-or-services">5.7. Deceptive or harmful financial products or services</a><br><ahref="#5-8-uncertified-medical-services-medications-supplements">5.8. Uncertified medical services, medications, supplements</a><br><ahref="#5-9-drugs-alcohol-tobacco-fast-food">5.9. Drugs, alcohol, tobacco, fast food</a><br><ahref="#5-10-weapons-firearms-explosives-ammunition">5.10. Weapons, firearms, explosives, ammunition</a><br><ahref="#5-11-spam-software-malware-hacking">5.11. Spam software, malware, hacking</a><br><ahref="#5-12-products-of-questionable-legality">5.12. Products of questionable legality</a></p>
<h3><aclass="anchor"name="1-ad-format"href="#1-ad-format"><iclass="anchor-icon"></i></a>1. Ad format</h3>
<p>Ads can only promote products inside Telegram, such as <strong>channels or bots</strong>. Each ad consists of an ad text and a button that opens a link to the advertised product. The maximum length of the ad text is <strong>160 characters</strong> including spaces.</p>
<p>Standard requirements of style, clarity, spelling and punctuation apply to all ads. Numbers, marks and symbols must be used properly. The following is not allowed:</p>
<ul>
<li>Profanity or vulgarity, <em>including slur acronyms and spelling variations, in any language, and masked vulgarity (e.g., f**k)</em></li>
<li>Unrecognizable or unclear meaning, <em>such as overbroad or vague descriptions, repetition of words and phrases</em></li>
<li>Excessive or gimmicky use of CaPiTaLiZaTiOn, <strong>highlighting</strong>, s p a c i n g and s,y,m,b,o,l,s, <em>including Unicode art, ASCII art and box-drawing</em></li>
<li>Intrusive, excessive or gimmicky use of <strong>emoji</strong> and other emoticons</li>
<h3><aclass="anchor"name="3-link-format"href="#3-link-format"><iclass="anchor-icon"></i></a>3. Link format</h3>
<p>In addition to the main ad link submitted in the ‘URL’ field, ads may also include one optional link in the ad text itself, using the format <code>t.me/link</code> or <code>@link</code>. The ad link and the link in the ad text must both lead to the same channel or bot on Telegram.</p>
<p>If the destination is a Telegram bot, links may include <ahref="https://core.telegram.org/bots#deep-linking">start parameters for the bot</a>.</p>
<p>Links must be used properly. Particularly, the following is not allowed:</p>
<ul>
<li>Using more than one link in the ad text</li>
<li>Using any external links, <em>such as URL shorteners or links to any other websites, even if users are ultimately redirected to the channel or bot</em></li>
<p>The destination channel or bot on Telegram must be technically and visually complete and functional, and its content should be consistent with the ad. Destination channels must be public. Destination bots must be <em>beneficial to the user</em> and are expected to provide a user experience and interfaces that are consisent with the capabailities of the <ahref="https://core.telegram.org/bots/features">Bot Platform</a>. Particularly, the following is not allowed:</p>
<p>These Ad Policies and Guidelines prohibit some types of content to ensure a safe and pleasant experience for Telegram users. The following requirements apply to ads on the Telegram Ad Platform and to the products they promote, whether implied or explicit. <strong>All examples given are non-exhaustive.</strong></p>
<h4><aclass="anchor"name="5-1-graphic-shocking-or-sexual-content"href="#5-1-graphic-shocking-or-sexual-content"><iclass="anchor-icon"></i></a>5.1. Graphic, shocking, or sexual content</h4>
<p>Ads must not promote graphic, shocking, or sexual content, products and services.</p>
<p><strong>Examples:</strong></p>
<ul>
<li>Gruesome, disgusting, or shocking imagery, <em>including gore, bodily fluids, accident photos, graphic details of torture</em></li>
<li>Nudity, sexually explicit and sexually suggestive content, <em>including excessively exposed intimate body parts, sexual merchandize and entertainment, dating services</em></li>
<p>Ads must not promote hatred, intolerance, harassment, discrimination, violence, or abuse.</p>
<p><strong>Examples:</strong></p>
<ul>
<li>Violence and its promotion, <em>including supporting organizations or movements with ties to violence</em></li>
<li>Promoting harassment or bullying, <em>including dehumanizing speech, statements of inferiority, defamatory content, disclosing contact details or personal data</em></li>
<li>Discrimination towards individuals, groups, or organizations, <em>including hateful messages on the basis of race, religion, color, national or ethnic origin, age, beliefs, sexual orientation or practices, physical or mental abilities</em></li>
</ul>
<h3><aclass="anchor"name="5-3-third-party-rights"href="#5-3-third-party-rights"><iclass="anchor-icon"></i></a>5.3. Third party rights</h3>
<p>Ads and promoted content must not violate third party rights, including trademark, copyright, privacy or other personal or proprietary rights.</p>
<p><strong>Examples:</strong></p>
<ul>
<li>Unauthorized distribution of copyrighted content, <em>including pirated software and content such as movies, music, or books</em></li>
<li>Plagiarism, <em>including impersonating public figures or brands, misusing brand logos or assets, e.g., the Telegram logo</em></li>
</ul>
<h4><aclass="anchor"name="5-4-deceptive-misleading-or-predatory-advertising"href="#5-4-deceptive-misleading-or-predatory-advertising"><iclass="anchor-icon"></i></a>5.4. Deceptive, misleading, or predatory advertising</h4>
<p>Ads must not contain information that is false, misleading or simply does not match the product. This includes false statements, claims or offers, together with predatory advertising practices. </p>
<p><strong>Examples:</strong></p>
<ul>
<li>Clickbait or similar unrealistic statements, <em>including you-just-won-X claims, shock or scare tactics</em></li>
<li>Exaggerated comparisons and absolute claims, <em>including unsupported use of comparatives and superlatives: “highest incomes”, “best company”, and comparing your brand to a different one</em></li>
<li>Asserting personal attributes, <em>including by using words ‘your’, ‘other’ and derivatives, such as “We know that your family prefers Telegram”</em></li>
<li>Capitalizing on tragedies, health crises or acts of mass violence</li>
</ul>
<h4><aclass="anchor"name="5-5-election-or-political-ads"href="#5-5-election-or-political-ads"><iclass="anchor-icon"></i></a>5.5. Election or political ads</h4>
<p>Ads must not promote political campaigns, elections, political parties, movements, or candidates.</p>
<p><strong>Examples:</strong></p>
<ul>
<li>Advocating for or against a politician, political party, or political movement</li>
<li>Exploiting political controversy, <em>including encouraging political unrest, disrupting public order</em></li>
<h4><aclass="anchor"name="5-7-deceptive-or-harmful-financial-products-or-services"href="#5-7-deceptive-or-harmful-financial-products-or-services"><iclass="anchor-icon"></i></a>5.7. Deceptive or harmful financial products or services</h4>
<p>Ads must not promote content, products, or services associated with deceptive or harmful financial practices. When ads or destinations promote a paid product, the terms of purchase must be explicit and easy to understand.</p>
<li>Get-rich-quick offers, pyramid schemes, multilevel marketing, <em>including offers of investment with guaranteed return, claims on providing insider tips on investments</em></li>
<h4><aclass="anchor"name="5-8-uncertified-medical-services-medications-supplements"href="#5-8-uncertified-medical-services-medications-supplements"><iclass="anchor-icon"></i></a>5.8 Uncertified medical services, medications, supplements</h4>
<p>Promoted products must comply with all local regulations and sellers must be properly licensed. Ads must not promote content, products or services implicitly or explicitly related to any unverified health and wellness benefits.</p>
<p>Ads must not promote content, products, or services that facilitate unsolicited communications, are intended to harm or gain unauthorized access to a user's device, or cause deceptive or unexpected consequences.</p>
<p><strong>Examples:</strong></p>
<ul>
<li>Social media growth manipulation, <em>including encouraging growth of social media profiles</em></li>
<li>Incentivized or automated clicks, <em>including requests to perform actions on websites or services, complete online surveys</em></li>
<li>Services for generating automated traffic, <em>including services for inflating metrics/followers, sending automated content to social media platforms or other services</em></li>
<li>Phishing, <em>including promotion of services that trick a user into providing personal or other information</em></li>
<li>Software causing deceptive or unexpected consequences, <em>including modified apps containing malware, viruses, or any other malicious code</em></li>
</ul>
<h4><aclass="anchor"name="5-12-products-of-questionable-legality"href="#5-12-products-of-questionable-legality"><iclass="anchor-icon"></i></a>5.12. Products of questionable legality</h4>
<p>Ads must not promote content, products, or services of questionable legality.</p>
<p><strong>Examples:</strong></p>
<ul>
<li>Forgery, <em>including fake IDs, passports, visas, official documents</em></li>
<li>Human-trafficking, <em>including marriage brokering</em></li>
<li>Stolen or leaked data, <em>including carding, passwords to subscription services</em></li>
<li>Sale of body parts, <em>including bodily fluids</em></li>
<li>Counterfeit products, <em>including fake or bootleg goods, inauthentic artwork or digital goods, counterfeit currency</em></li>
</ul>
<hr>
<p><strong>All examples on this page are non-exhaustive.</strong></p>
<p>Log in here to manage your ads. Please enter your <b>phone number</b> in the <atarget="_blank"rel="noopener"href="https://telegram.org/faq#login-and-sms">international format</a> and we will send a confirmation message to your account via Telegram.</p>
